Mission

Without any doubt, the mission of this law firm is to do the highest and greatest good for the greatest number of people.

The highest good: In the context of practicing law, the highest good means:

1. Listen. There are all these corporate trainings on how to listen. It's not that people don't know how to listen - we all listen just fine when it comes to things we care about. Right? It's that listening takes time and time is money. Who has enough time or money? But listening is essential if you're going to truly provide an exceptional service because everything is in the details.

2. Think. A lot of people listen mechanically. We have all worked with professionals who spend too much time asking irrelevant questions from lists and gathering irrelevant information, and then produce a work product with mistakes that never would have happened if they had thought about it. Critical thinking is a skill that takes practice. There is no way around that. If someone doesn't think, they don't think, and no amount of explanation, arguing or threats are going to change that. Thinking alone in my opinion makes this a top 1% law firm.

3. Act. How mad does it get you when something bad happens and it didn't need to happen, and the only reason it happened is because the person you paid didn't want to spend an extrfew minutes and do the job right? It's always "customer's mistake" because you should know everything about every profession and do all the thinking while everyone else just processes paperwork. Right?

At my law firm, we do the kind of work that we would hope for in an ideal world. We listen, we think about your needs and we take an approach that won't blow up in your face in a few years under normal, predictable circumstances.

The greatest good:

Once you get into the realm of excellent work, which I think of as the top 1% of any profession, there are still levels of excellence.

o    Basic excellence meaning that the work you came for is done completely and to the highest standards

o    There is a higher level of excellence where the service provider suggests things you didn't even know were possible, which help you meet your goals better than you ever thought could be done.

o    Finally, there is bringing to the table original thinking and insight that materially alters your circumstances and may not even relate to the problem you came in for. This doesn't always happen obviously, but when you're truly doing what you are called to do as a professional, this is not at all uncommon.  

The greatest number:

You typically get what you pay for. Sometimes you get a bargain, usually not. Enough said about that. My goal is to help almost everyone while still doing the highest and the greatest good. So for that reason we need to be highly creative with our services and pricing. I strive to educate people through social media, live speaking events, press interviews, partnerships with companies and non-profits, telephone consultations, limited representation agreements, pro bono services and more. Oftentimes we can do something great for everyone, even if it's not everything they need. We're always trying to do more with less.

If you have ideas, please tell me about them.