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People come to me all excited because they found some alleged advisor who specializes in their industry and is going to bring funding, contacts, expertise and whatever else to the table and advance the mission. The unfortunately reality is that the delivery usually falls far short of the promise.

Many online retailers have adopted the successful model of offering a free trial coupled with recurring subscription billing unless the subscriber cancels. This is a hot area for litigation right now which totally takes even sophisticated CEO's by surprise. Here is a very basic intro into what is an evolving, fact and jurisdiction-specific area of law.